MKTG3270 · Christmas Island
Carroll School of Management
This course explores marketing issues related to the food and beverage sector. Industries covered include agriculture, food manufacturing, alcoholic beverages, retailing, and restaurants. Marketing topics include strategy, consumer behavior, trends, branding, product development, packaging, pricing, distribution, services, promotions and communications. Course elements include case studies, a group project, a research paper, and guest speakers.
Course experience
Averages use the original five-point historical evaluation scale.
Organization
4.7 / 5
How well the course was organized
Challenge
4.5 / 5
How intellectually challenging students found it
Attendance
4.6 / 5
How necessary attendance was
Assignments
4.7 / 5
How helpful assignments were
Weekly effort
~5
hours per week
Estimated from the original workload response buckets. Individual sections may differ.
Instructor options
Ratings below reflect only recovered evaluations connected to this course.
Across time
Section-level results available in the recovered archive.
Spring 2025
1 section