MKTG3114 · Marketing
Carroll School of Management
This course teaches the key skills and theories for creating and managing pricing strategy for financial profitability. The course is practical and hands-on. It examines pricing practices used by many companies in business-to-business and business-to-consumer markets, services, and wholesaling and retailing. You will learn which costs are relevant for pricing, financial analysis for pricing decisions, value-based pricing, managing price competition, customer management of pricing, negotiated pricing, segmentation pricing, buyer psychology of pricing, and pricing research methods.
Course experience
Averages use the original five-point historical evaluation scale.
Organization
4.5 / 5
How well the course was organized
Challenge
4.7 / 5
How intellectually challenging students found it
Attendance
4.5 / 5
How necessary attendance was
Assignments
4.3 / 5
How helpful assignments were
Weekly effort
~4
hours per week
Estimated from the original workload response buckets. Individual sections may differ.
Instructor options
Ratings below reflect only recovered evaluations connected to this course.
Across time
Section-level results available in the recovered archive.
Spring 2025
1 sectionFall 2021
1 section