ISYS6635 · Marketing
Carroll School of Management
This course is designed to introduce the changing business models of new media (video games, music, TV and film, and journalism) industries. This is achieved by examining in detail the technology enablers and disruptive forces in both the U.S. and around the world, consumer behaviors, as well as legal and regulatory concerns. A special emphasis will also be placed on media companies whose business models have been heavily influenced or altered by digital distribution. This class will be a combination of in-class and Zoom sessions during class time, and will have an emphasis on influential guest speakers from various industries.
Course experience
Averages use the original five-point historical evaluation scale.
Organization
4.3 / 5
How well the course was organized
Challenge
4.2 / 5
How intellectually challenging students found it
Attendance
4.5 / 5
How necessary attendance was
Assignments
4.5 / 5
How helpful assignments were
Weekly effort
~3
hours per week
Estimated from the original workload response buckets. Individual sections may differ.
Instructor options
Ratings below reflect the evaluations connected to this course.
Across time
Available section-level results across semesters.
Spring 2022
1 sectionSpring 2021
1 sectionSpring 2020
1 section