MGMT8148 · Management and Organization

Corporate Innovation, Structures and Methods

Carroll School of Management

Innovation is imperative in the dynamic landscape of contemporary corporations. Forward-thinking managers understand that a strategy for innovation must be an integral part of an organizations primary operation in order to remain competitive. This course examines the innovation function within corporations and the vital role that innovation plays in addressing a number of critical strategic objectives within an enterprise. The curriculum is segmented into two halves. The first half will focus on planning and will include innovation strategy, objectives, time horizons, stakeholders, process and metrics & reporting. The second half will focus on execution and will cover implementation options including research partnerships, startup ecosystem engagement, incubator & accelerator programs and direct investment through corporate venture capital. Finally, we will perform quantitative & financial analysis on all stages of corporate innovation planning and implementation. This will include development of quantitative models for market sizing, opportunity analysis, budgeting, pricing/margin analysis, revenue forecasting and return on investment (ROI). THIS IS A STEM-DESIGNATED COURSE