MKTG8003 · Christmas Island
Carroll School of Management
This course focuses on creating and launching new products and services. It is particularly appropriate for those who are interested in becoming a Product Manager within a larger company or in starting their own business at some point. Whether a software, CPG, B2B, or B2C product, all product management starts with gathering customer insights, evaluating the competitive landscape, and creating a design brief from which a compelling, differentiated, and profitable product line can be built. From that foundation is built a go-to market, distribution,and communications strategy. This course employs case studies in both B2B and B2C businesses, includes guest speakers, and concludes with classes on sustainability strategy and innovation agendas, items that are critical for long term success in dynamic competitive environments.
Course experience
Averages use the original five-point historical evaluation scale.
Organization
4.4 / 5
How well the course was organized
Challenge
4.0 / 5
How intellectually challenging students found it
Attendance
4.2 / 5
How necessary attendance was
Assignments
4.3 / 5
How helpful assignments were
Weekly effort
~3.5
hours per week
Estimated from the original workload response buckets. Individual sections may differ.
Instructor options
Ratings below reflect only recovered evaluations connected to this course.
Across time
Section-level results available in the recovered archive.
Spring 2025
1 sectionFall 2024
1 sectionSpring 2024
1 sectionFall 2023
1 sectionSpring 2023
1 sectionFall 2021
1 sectionFall 2020
1 section