MKTG7720 · Marketing
Carroll School of Management
This course focuses on the managerial skills, tools, and concepts required to produce a mutually satisfying exchange between consumers and providers of goods, services, and ideas. The material is presented in a three-part sequence. Part one deals with understanding the marketplace. Part two deals with the individual parts of the marketing program such as pricing, promotion, product decisions, and distribution. Part three of the course deals with overall strategy formulation and control of the marketing function. Students in this course will come to understand the critical links between marketing and the other functional areas of management.
Course experience
Averages use the original five-point historical evaluation scale.
Organization
4.9 / 5
How well the course was organized
Challenge
4.7 / 5
How intellectually challenging students found it
Attendance
4.8 / 5
How necessary attendance was
Assignments
4.8 / 5
How helpful assignments were
Weekly effort
~5.5
hours per week
Estimated from the original workload response buckets. Individual sections may differ.
Instructor options
Ratings below reflect only recovered evaluations connected to this course.
Across time
Section-level results available in the recovered archive.
2024FALL1
2 sectionsMidterm Fall 2023
2 sectionsMidterm Fall 2022
2 sectionsMidterm Fall 2021
2 sectionsMidterm Fall 2020
2 sections