MKTG4256 · Marketing
Carroll School of Management
This integrating course emphasizes the importance of strategy formulation as the basis for sound marketing management and decision making. The course stresses the application of marketing concepts and principles through case analysis and class discussion of cases, problems, and current marketing readings. Attention is placed on identifying and evaluating marketing strategies and problems and developing explicit recommendations for action.
Course experience
Averages use the original five-point historical evaluation scale.
Organization
4.7 / 5
How well the course was organized
Challenge
4.5 / 5
How intellectually challenging students found it
Attendance
4.5 / 5
How necessary attendance was
Assignments
4.6 / 5
How helpful assignments were
Weekly effort
~3.5
hours per week
Estimated from the original workload response buckets. Individual sections may differ.
Instructor options
Ratings below reflect only recovered evaluations connected to this course.
Professor of the Practice, Marketing Department · CSOM
4.5 / 5
4.3 / 5
Assistant Professor, Marketing Department · CSOM
4.3 / 5
4.2 / 5
Professor Emeritus, Marketing Department · CSOM
4.8 / 5
4.6 / 5
Associate Professor of the Practice, Marketing Department · CSOM
4.0 / 5
4.0 / 5
Across time
Section-level results available in the recovered archive.
Spring 2025
3 sectionsFall 2024
4 sectionsSpring 2024
3 sectionsFall 2023
3 sectionsSpring 2023
3 sectionsFall 2022
4 sectionsSpring 2022
5 sectionsFall 2021
4 sectionsSpring 2021
2 sectionsFall 2020
4 sectionsSpring 2020
4 sections