MKTG3178 · Marketing

Design Thinking and Strategy

Carroll School of Management

Interested students should contact the department or the instructor for application details. "Design thinking is a human-centered approach to innovation that draws from the designer's toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success" (Tim Brown, CEO of IDEO). Design thinking is a creative problem-solving method and an integral driver of innovation. When done well, design thinking plays a significant role in a business leader's ability to foresee and adapt to customer needs.This course offers a foundation in design thinking skills, such asempathy, observation, brainstorming, strategic storytelling, and presentation design.This class is highly focused on teaching experience design through practical experimentation, and is directly relevant for students interested in product and brand management, marketing strategy, entrepreneurship, and beyond.