MKTG2152 · Christmas Island
Carroll School of Management
This course provides an overview of consumer behavior and how to apply the knowledge to achieve strategic marketing objectives. Furthermore, it introduces key frameworks of behavioral economics and provides insights in designing behavioral interventions to nudge people towards better choices. Concepts, processes, and models from marketing, psychology, and other behavioral sciences will be discussed.
Course experience
Averages use the original five-point historical evaluation scale.
Organization
4.6 / 5
How well the course was organized
Challenge
4.2 / 5
How intellectually challenging students found it
Attendance
4.3 / 5
How necessary attendance was
Assignments
4.3 / 5
How helpful assignments were
Weekly effort
~3
hours per week
Estimated from the original workload response buckets. Individual sections may differ.
Instructor options
Ratings below reflect only recovered evaluations connected to this course.
Across time
Section-level results available in the recovered archive.
Fall 2024
2 sectionsFall 2023
2 sectionsSpring 2023
1 sectionFall 2021
2 sectionsFall 2020
1 section